Your news feed is about to get a lot more expressive, thanks to Facebook reactions. Aside from ‘Liking’ a status update, you now have five more options to express what you feel about a post. The new feature not only makes it easier for you to appropriately react to a piece of bad news but it also provides you with exciting ways to manage your business’s social media page.

Your technology needs to produce a return on investment. If it doesn’t, you’re wasting you and your staff’s time and money. But how can you ensure you gain that coveted ROI you’re after? What does it actually mean to have a positive ROI? And how can you tell if you have one? Here are a few tips for calculating the true costs of a new technology investment.