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YouTube is one of the most powerful tools for video marketing out there, especially for businesses who want to create an online reputation in order to generate more leads and revenue. It allows you to introduce your company’s unique brand and personality to the online community.

The standard hard disk drive (HDD) has been the predominant storage device for desktop computers and laptops for a long time. But now, with the invention of solid state drive (SSD) technology, computer buyers and users now have access to the latest innovation that’s setting new trends in the storage market.

We all experience those days where we feel like we’ve been super productive and have managed to check off a bunch of tasks from our to-do list. But if you feel like these days are few and far between and you’d like to up the ante on a more consistent basis, it’s time to adopt a new approach to productivity.

Even if you’re not currently taking adequate steps to protect yourself (and your company!) when you’re using the Internet, deep down you know you should be. Or maybe you already think you have enough precautions in place – but can you ever be too careful? In these times of Internet fraud, phishing scams and high profile hacks, there has never been a better time to take another look at your online safety.

While ‘rant’ sites are not new, for many small and medium-sized business owners, the words found here from unsatisfied customer can sting. Of course the hurt from words pales in comparison to the damage done to your organization’s online reputation.

Understanding how your visitors are using your website is one of the most important things you can do to optimize your online presence and generate more leads and revenue. Google Analytics remains the top analytic tool, allowing you to keep track. Yet many companies tend to focus on the overall performance without taking the time to understand other key metrics that contribute to the end result.

When people think of the causes of downtime and the need for a Business Continuity Plan (BCP), they tend to think big. Powerful storms, massive blizzards, fires and floods are usually what springs to mind when business continuity is mentioned. And while these disasters can disrupt your business, a small power outage can be just as problematic if you’re not prepared.

It’s possible you take your access to Facebook, Twitter and other social media platforms for granted. Maybe you’ve never thought about what a world without news feeds and constant updates and selfies from your friends and acquaintances is like. While there are moments when we’re all fed up of so-and-so’s latest attention-seeking Facebook status or their endless stream of glamorous vacation photos, the stark reality is, if our social media platforms were suddenly taken away from us, many of us would be at a loss.

The functionality of Microsoft Office has yet to be beaten. And while it is known for its straightforward productivity, there are quite a few add-ins for your favorite Office application that just might improve your experience further. Whether you want to add a cool infographic to an Excel spreadsheet or need to set an Uber reminder from Outlook, here are four add-ins that can help change the way you use Office.

There are numerous strains of malware out there, but one particularly unpleasant one is ransomware. While this malicious software has been around for some time, recently a newer, nastier upgrade was discovered. Posing a threat to businesses of all sizes, the program, called Chimera, has upped the ante when it comes to scaring its victims out of their hard-earned cash.