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Virtualization and cloud computing can be confusing, especially to business owners who are not familiar with them. But when you understand their differences, you’ll be able to best take advantage of these technologies.

Virtualization
Imagine a company with five servers, each assigned a single task such as storage, email, etc.

Building rapport with customers has never been easier with customer relationship management (CRM) software. You can keep track of contact information, buying preferences, and sales patterns. It’s a must-have for all sales and marketing teams. If you want to know how to make the most out of your CRM, follow these tips.

VoIP (Voice over Internet Protocol) makes business communications simple and inexpensive. However, scammers are still finding ways to exploit VoIP, such as through “vishing scams, a new type of phishing wherein fraudsters make phone calls, pose as a business or financial partner, and request private details.

Making passwords can be tedious. From complexity requirements to minimum lengths, creating a password for each new account brings its own set of headaches. If this problem is reaching a boiling point, Single Sign-On (SSO) solutions can help. These techniques are secure, easy-to-manage, and do away with the need to manage a long list of usernames and passwords.

It’s inevitable. Sooner or later, you’re going to have to replace your computer. But while it may not be as fast as when you first got it or as sleek as your new computer, your old desktop or laptop might still have a lot to offer— after upgrading it a little, that is.

Google is shaking things up yet again. Reviews from sites like Facebook and Yelp will now be displayed in search results with well-placed keywords and link-worthy content. Here’s how you can efficiently manage your business’s reviews
How Google changed search results
Google now automatically aggregates and includes online reviews to display in the Knowledge Panel found on the right side of the search results.

Clever business owners utilize an uninterruptible power supply (UPS) during disasters like fires, storms, and other emergency situations. A UPS is usually set up for desktop computers to give users enough time to save their work and progress. Another useful power-saving plan for emergency situations would be to use a UPS for networking gear.

Installing antivirus software and setting strong passwords are no longer considered the bare minimum in cybersecurity. With hackers, third parties, and ISPs constantly monitoring networks and your online habits, hopping onto a virtual private network (VPN) is crucial for keeping your surfing habits private.

Microsoft and Google have been competing on almost every front. Both have made huge strides in machine learning, cloud computing, and productivity software. In terms of VoIP solutions, the tech powerhouses are also neck and neck with Microsoft’s Skype for Business and Google’s Hangouts Meet.

For companies using Office 365, managers have a convenient tool available for them to assess their employees’ performance. It’s called Workplace Analytics, and it uses the data culled from Office 365. Microsoft’s previous productivity tool, MyAnalytics, only allowed employees to view their own productivity data.